Namola had built the brand, the personal safety app and customer relationship. But a safety platform is only as valuable as what happens after someone presses the panic button. Rather than build a national response operation, Namola integrated with AURA, gaining access to nationwide armed and medical responders, 24/7 incident coordination and GPS-based dispatch.

SmartWatch partnered with AURA to provide nationwide security response and scheduled patrols for their large customer base consisting of temporary security sites, vacant properties, and other property types.

By embedding Panic Assistance into its app, OUTsurance extended its customer promise beyond insurance into real-time emergency support—creating additional customer value while opening up new revenue opportunities.