Security Dealer Masterclass | AURA On-Demand Guard Response Solutions

A security dealer masterclass

The future of security isn't better alarms. It's guaranteed response.

In this free 20-minute masterclass, discover how leading security dealers are using on-demand private security response to create more recurring revenue, stronger customer loyalty, and a competitive advantage in a changing market.

Watch the masterclass

US security camera installer fitting a security camera at a commercial property.

Is your business facing any of these?

If so...

This masterclass is for you.

Hardware margins continue to shrink.

Customers SOPs expect more than monitoring.

Police response times are becoming less predictable.

Competitors are offering "more complete" solutions.

Winning new business is getting harder.

Existing customers are asking, "Who actually comes?"

Learn more

The police response gap is creating new opportunities

As law enforcement budget cuts grow, customers expect more than alarms—they want a response. Dealers who meet this protect more properties and build stronger businesses.

94–99% of police alarm dispatches are to false alarms, driving many cities to adopt verified response policies.

Many U.S. police departments no longer respond to unverified alarms, shifting responsibility to private security providers.

Businesses increasingly value guaranteed response and proof of attendance, creating demand for response-enabled security services beyond traditional monitoring.

On-demand guard response acts as a strong deterrent, quickly addressing situations and leading to up to a significant amount of risk to properties.

Security officer arriving on site at a commercial property.

AURA helps security dealers close the growing gap between an alarm and real-world response

About AURA

By connecting existing alarm and monitoring services to a nationwide network of vetted private guard response, AURA gives customers confidence that someone will actually arrive—while helping dealers create more recurring monthly revenue, strengthen loyalty and deliver a more complete security service without new trucks, hires or operational overheads.

A security dealer masterclass

What the masterclass covers

Watch the masterclass

Why the traditional dealer model is changing and what top dealers and integrators are doing.

Why on-demand security response is the next major service.

How dealers create new RMR without building a bigger operations team.

How to launch using your existing monitoring workflows.

Meet your hosts

Ryan Zylius

US Director of Partner Success

Brandon Smith

US Vice President

Jacqui Maroun

Product Manager