A security dealer masterclass
The future of security isn't better alarms. It's guaranteed response.

In this free 20-minute masterclass, discover how leading security dealers are using on-demand private security response to create more recurring revenue, stronger customer loyalty, and a competitive advantage in a changing market.

Is your business facing any of these?

If so...

This masterclass is for you.

Hardware margins continue to shrink.
Customers SOPs expect more than monitoring.
Police response times are becoming less predictable.
Competitors are offering "more complete" solutions.
Winning new business is getting harder.
Existing customers are asking, "Who actually comes?"
The police response gap is creating new opportunities

As law enforcement budget cuts grow, customers expect more than alarms—they want a response. Dealers who meet this protect more properties and build stronger businesses.

94–99% of police alarm dispatches are to false alarms, driving many cities to adopt verified response policies.
Many U.S. police departments no longer respond to unverified alarms, shifting responsibility to private security providers.
Businesses increasingly value guaranteed response and proof of attendance, creating demand for response-enabled security services beyond traditional monitoring.
On-demand guard response acts as a strong deterrent, quickly addressing situations and leading to a significant amount of risk to properties.
AURA helps security dealers close the growing gap between an alarm and real-world response

By connecting existing alarm and monitoring services to a nationwide network of vetted private guard response, AURA gives customers confidence that someone will actually arrive—while helping dealers create more recurring monthly revenue, strengthen loyalty and deliver a more complete security service without new trucks, hires or operational overheads.

A security dealer masterclass
What the masterclass covers
Watch the masterclass
1
Why the traditional dealer model is changing and what folks are doing.
2
Why private security response is the next major service.
3
How dealers create new RMR without building an operations team.
4
How to launch using your existing monitoring workflows.
What the masterclass covers
Ryan Zylius
US Director of Partner Success
Brandon Smith
US Vice President
Jacqui Maroun
Product Manager

What our response partners say

Urgency and care

“I appreciate how AURA Services handles our emergency response cases with urgency and care. It’s not just about the service itself, but the assurance that our people and assets are in safe, capable hands when we need support.”

Lisa Murithi
Customer
Prompt and reliable

“Very prompt in response, reliable and competent responders”

Pada S.
End-User
Improved response times

“AURA has improved our response times through clear dispatch, fast communication, and reliable reporting. A strong partner for efficient emergency response.”

Dorcas Koech
Customer
Professional road assistance

“Provided Road Assistance yesterday and it was professionally done.”

Derrick K.
End user
Helpful integrated system

“AURA has been so helpful especially how the system is integrated it is easy to use and respond …”

Deployment CRM
Customer
Great service

"Bless Mukansi was a great help especially since I was in panic mode. He was calm, reassuring and told me exactly what I needed to do. Superb service!"

Nandi K.
End-user
Professional

"AURA provides a professional and reliable service.”

Robinson Muchina
Customer
Medical en pointe

"The ambulance and crew were very polite and fast. Great service from the operator to getting my mom to the hospital.”

Ruben H.
End-user
Ready to add verified
guard response to your business?
Become a partner and join the Dealer Programme or talk to our team.