AURA People Protect

Family safety
on-demand

Powerful, self-serve technology and service offering to help you convert, engage, and retain more.

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One platform to manage, measure and deliver safety

AURA combines smart response infrastructure, flexible API integrations, and a nationwide response network to help protect people and property.

Embed our technology

From customisable API integrations to white-label app solutions for your customers.

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Nationwide response

Connect users to trusted private medical or security response within minutes.

Avg. global statistics
8900
8900
Lives saved
10 min
10 min
Avg response time
+70k
+70k
Safe places created
+6k
+6k
Active response vehicles

Centralise response with one safety partner

AURA gives property managers a single technology platform to coordinate armed response, monitor incidents and maintain consistent security standards across multiple sites.

Nationwide coverage at speed
Access a vetted nationwide security network with a sub-10-minute response time.
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Smart technology
From custom API integrations to white-label app, enable instant SOS, tracking, and real-time response.
One-tap panic activation
In a stressful moment, users can trigger help instantly with a single tap—sending their location and incident details are communicated directly to the control room for fast reliable response.
Intelligent dispatch
Tech-enabled emergency dispatch system connects the closest available responder from the network, reducing response times by up to 60%.
24/7 control room
Human-in-the-loop verification helps eliminate false alarms and ensures incidents are managed calmly and effectively.
Real-time data & reporting
Transparent reporting on incident activity and outcomes—giving customers clear insight into impact, performance, and customer value.

Make real-time protection a feature that families use on and value

Increase everyday engagement

Family location and utility indicators (like battery life) give users a daily, practical reason to return to the app and check on their loved ones.

Build stronger customer retention

Always-on family protection tools help your product feel more useful, personal, and harder to replace, making your white-label solution harder to churn.

Differentiate your offering

Stand out with a connected safety experience—the active safety net that combines location sharing and the power to dispatch professional emergency response.

Create new revenue opportunities

Offer premium safety memberships, value-added services, or bundled benefits customers are willing to pay for.

Strengthen duty of care

Support customers, employees, drivers, families, and lone workers with access to rapid help when they need it.

This launch reflects our dedication to leveraging technology in enhancing the safety and well-being of our customers

Japheth Ogalloh
MD of Old Mutual General Insurance

Their professionalism, technology-driven approach, and unwavering support have been instrumental in improving our operational efficiency and customer experience.

Zakir Ramani
Head of operations

Safety solutions built for your industry

AURA partners with businesses across different industries to turn connected safety into a valuable customer benefit, employee safety layer, or revenue-generating service.

Financial services

Build trust and loyalty with safety benefits customers can use in real life.

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Employee wellness platforms

Support duty of care with emergency response for employees and field teams.

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Medical insurers

Strengthen member benefits with embedded emergency medical response.

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Handheld devices

Add one-tap emergency response to connected devices and wearables.

Explore handheld solutions

Tech platforms and apps

Embed on-demand safety into your user experience through API integration.

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Short-term insurers

Add emergency response benefits that improve customer value and retention.

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How it works

How AURA gets help to users and their loved ones

1

Set up trusted contacts

Users invite family members or loved ones into their safety group.

2

Enable live visibility

Members choose when to share their location through privacy-controlled tracking.

3

Trigger an alert

A user can request emergency help for themselves, or a trusted contact can request help on their behalf if they may be at risk.

4

Incident verified

AURA verifies the alert, confirms the location, and identifies the nearest suitable responder.

5

Responder dispatched

A vetted responder arrives on the site to provide assistance.

Customer stories

SmartWatch scales nationwide rapid security response with AURA

See how SmartWatch uses AURA’s rapid security response network to improve nationwide coverage, reduce response times, and strengthen control room visibility.

OUTsurance | 148+ Lives Saved with AURA Emergency Response

How OUTsurance embedded AURA-powered Panic Assistance to save 148 lives in 2025, retain 2,000+ long-term policyholders and open a new revenue stream.

StarFM | 45% Controller Time Saved | AURA Cloud Portal

How StarFM Group saved 45% controller time and reduced dispatch creation to 5 seconds across UK construction and facility management sites with AURA.

Frequently asked questions

Everything you need to know about the people protection.
What is AURA people protect?
What is family tracking?
What is a proxy emergency callout?
What emergencies can AURA people protect support?
How is AURA different from normal location sharing apps?
Is family tracking privacy controlled?
Who is AURA people protect designed for?
How can businesses integrate AURA people protect?
What business value does AURA people protect provide?
What visibility do businesses get?
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