The future of personal safety & protection
Fast, reliable medical, roadside and security at the tap of a button. Our nationwide network of responders and real-time technology safeguard people –anytime anywhere.
A safer world with AURA
14 min
+35000
+700k
When minutes matter never feel exposed again with real-time, guaranteed safety response
Traditional methods are no longer fast enough. Emergencies are unpredictable, and relying heavily on manual processes slows response times. AURA’s automated dispatching technology reduces dependence on human intervention, ensuring the closest security, medical, or road rescue responder is activated instantly. With real-time visibility and 24/7 control room support, AURA delivers a safety solution that is as immediate, integrated and reliable as the technology we use every day.
Real-time emergency protection that works
From security responders to roadside rescue, AURA gives your business real-world protection you can activate, automatically.
Medical response
In a medical crisis, every second matters. AURA focuses on the critical time factor by ensuring the fastest possible link to medical first responders.
Security response
Providing vetted professionals and real-time tracking, committing to response times that are guaranteed to arrive faster than the industry standard.
Roadside response
It's a security check and safe resolution for every roadside event, ensuring your people are never left vulnerable and have complete peace of mind on the road.
AURA people protect in action
AURA connects people in need to fast, reliable private security, medical and roadside response through smart technology. Making the world safer by ensuring emergency help is instant, trusted, and accessible.
On-demand panic trigger
Triggered instantly via a personal safety app, panic button or phone call. Companies ensure safety to individuals in their care.
24/7 operator assistance
AURA’s control centre will call and dispatch the closest vetted private responder from our trusted network within seconds.
Monitoring & reporting
Track every incident in real time with live updates, completion reports, and performance data.
Ways to work with AURA
Our flexible solutions ensure the same rapid response and reliability, whether you are protecting your internal teams or offering safety to your customers and their end users.
For your organisation and employees
For your service providers and customers
Provide your customers or their end users with a service that is guaranteed by AURA's technological and network excellence. Turn your safety offering into a clear competitive advantage with real-time assurance.
Bring smart, scalable safety into your platform
No matter your role, AURA gives you the tools to deliver safety that’s real-time, reliable, and ready to scale. From seamless digital integrations to branded interfaces and physical activation options, our modular tools are built to work the way your business does.
Manage and control dispatches in an effortless way
Embed AURA into your platform or backend systems.
API Integration
Embed instant panic activation directly into your panic feature, app or platform with minimal setup.
White-label app
Users can activate instant panic activation directly into your branded app for rapid, verified response.
Manage and control dispatches in an effortless way
Embed AURA into your platform or backend systems.
Cloud Portal
Central management hub of all users on your platform:
• Manage users and dependants
• Manage subscriptions
• View analytics
• Real time data and reporting
• Call out history
Dispatch console
Empower your team with a centralised dispatch:
• Manage incoming activations
• Communicate with responders
• View live maps and track incidents in real time
• Deploy the nearest responders
• Call and incident report
Benefits to activating personal protection for your business
With real-time smart routing, trusted responder networks, and seamless digital integrations, AURA empowers companies to act fast, stay informed, and protect what matters most—without added operational overhead.
Delivering daily protection for your organisation
Mitigate risk. Ensure compliance
Provides an auditable, instant method for employee safety, reducing liability and meeting duty-of-care mandates.
Eliminate operational overheads
Outsource emergency dispatch to AURA's 24/7 control room, saving staff time and lowering internal security costs.
Ensure duty of care and benefits
Get verifiable, detailed reports on every incident to audit performance, optimise protocols, and reduce future risk.
Delivering daily protection for your customers
Boost customer value & loyalty
Offer a premium, value-added service which integrates directly into your platform, increasing trust and stickiness.
Brand trust & reliability
Reduces the risk of service failure. Guaranteed network assistance reflects positively on your services.
Complete user transparency
Give customers peace of mind by showing real-time ETA and dispatch status, turning an anxious wait into a monitored process
What industry leaders say about us
AURA services businesses across multiple industries.
This launch reflects our dedication to leveraging technology in enhancing the safety and well-being of our customers
Japheth Ogalloh
Managing Director
With AURA’s smart technology and hands-on team, we’re able to keep communities across Kenya safer every day.
Samuel Karonji
CEO
We highly recommend Aura to any organization seeking a reliable and innovative emergency response partner. Their professionalism, technology-driven approach, and unwavering support have been instrumental in improving our operational efficiency and customer experience.
Zakir Ramani
Head of Operations
Frequently asked questions
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AURA people protect embeds on-demand emergency response into partner apps, devices, or systems. When a panic button, device or app is triggered, AURA’s safety platform locates the user and instantly dispatches the nearest vetted responder. It’s a SOS safety solution designed to provide rapid, verified help across security, medical, and roadside emergencies.
AURA supports Security, Medical, and Roadside Assistance alerts, each activating a specialised responder network. Security alerts dispatch trained professionals, medical alerts link users to ambulance services, and roadside alerts send verified vehicle assistance — all through real-time smart routing and automated incident tracking for complete safety coverage.
AURA serves business partners and their customers — from monitoring centres, alarm receiving centres, telecos and banks and insurers. Any user connected through an integrated app, white-label solution, or SOS-enabled device can instantly access life-saving protection powered by AURA’s global responder network.
AURA’s average global response time is around 10 minutes, depending on location and incident type. By combining real-time GPS tracking with intelligent dispatch algorithms, AURA ensures the fastest possible arrival of trusted security or medical responders — minimising risk when every second counts.
Integration is fast and flexible:
• Partners can embed AURA’s panic functionality via API, or
• Deploy a fully branded White Label App (WLA) for instant rollout.
Both options provide real-time activations, analytics, and incident management, all supported by AURA’s secure cloud infrastructure.
Businesses enhance customer value and meet duty-of-care compliance through AURA’s integrated safety technology. The B2B Cloud Portal centralises management, reporting, and analytics, reducing overhead and increasing trust. For partners integrating this into their system, it turns safety into a measurable, brand-enhancing differentiator for enterprises in competitive markets.
Yes. While AURA is proudly South African, it operates as a global safety platform with partners in the UK, USA, and other African regions. Our technology enables verified emergency response across multiple territories through a single, scalable platform.
AURA maintains strict Service Level Agreements (SLAs) and only partners with vetted, licensed responders. Each activation is tracked and audited via the Cloud Portal, providing transparent data on performance, response times, and compliance for continuous quality assurance.
You can integrate AURA through two simple paths:
• Embed AURA’s panic function into your existing app via API
• Launch a fully branded White Label App (WLA) with AURA’s support
Our team assists with onboarding, deployment, and optimisation to ensure seamless activation.
AURA follows global data protection standards including GDPR and POPIA. All user and incident data is encrypted, anonymised, and securely stored within our systems. We maintain strict access controls, ensuring full compliance and trust for both partners and end-users.
AURA is designed for Telecommunications, Financial Services, Insurance, and Security sectors, where customer safety is a business imperative. Its B2B2C model scales easily for enterprises wanting to embed real-time protection as part of their customer offering or digital ecosystem.
If your industry isn’t listed here, we’d still love to explore partnership opportunities — Talk to us.
Absolutely. The White Label App (WLA) allows full customisation — from branding and interface to reporting and notifications. Partners can launch AURA’s functionality under their own brand, ensuring a seamless user experience and unified customer journey.
Each alert type connects users with a specialised responder:
• Security Alert: Unarmed protection.
• Medical Alert: Ambulance and paramedic dispatch.
• Roadside Alert: Vehicle assistance and recovery.
All are coordinated through AURA’s real-time platform and 24/7 control room for rapid resolution.
AURA’s Cloud Portal delivers in-depth analytics, including response times, incident types, and service utilisation. These insights empower partners to track performance, audit operations, and optimise safety efficiency — all in real time through a single dashboard.
You can easily book a demo or request partnership information via the official AURA website. Simply visit the Contact Us or Request a Demo section, and our Sales and Partnerships team will guide you through platform capabilities and integration options.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
AURA delivers tiered geographic coverage to match your users' needs:
Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.
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