A security dealer masterclass
The future of security isn't better alarms. It's guaranteed response.

In this free 20-minute masterclass, discover how leading security dealers are using on-demand private security response to create more recurring revenue, stronger customer loyalty, and a competitive advantage in a changing market.

Is your business facing any of these?

If so...

This masterclass is for you.

Hardware margins continue to shrink.
Customers SOPs expect more than monitoring.
Police response times are becoming less predictable.
Competitors are offering "more complete" solutions.
Winning new business is getting harder.
Existing customers are asking, "Who actually comes?"
The police response gap is creating new opportunities

As law enforcement budget cuts grow, customers expect more than alarms—they want a response. Dealers who meet this protect more properties and build stronger businesses.

94–99% of police alarm dispatches are to false alarms, driving many cities to adopt verified response policies.
Many U.S. police departments no longer respond to unverified alarms, shifting responsibility to private security providers.
Businesses increasingly value guaranteed response and proof of attendance, creating demand for response-enabled security services beyond traditional monitoring.
On-demand guard response acts as a strong deterrent, quickly addressing situations and leading to a significant amount of risk to properties.
AURA helps security dealers close the growing gap between an alarm and real-world response

By connecting existing alarm and monitoring services to a nationwide network of vetted private guard response, AURA gives customers confidence that someone will actually arrive—while helping dealers create more recurring monthly revenue, strengthen loyalty and deliver a more complete security service without new trucks, hires or operational overheads.

A security dealer masterclass
What the masterclass covers
Watch the masterclass
1
Why the traditional dealer model is changing and what folks are doing.
2
Why private security response is the next major service.
3
How dealers create new RMR without building an operations team.
4
How to launch using your existing monitoring workflows.
What the masterclass covers
Ryan Zylius
US Director of Partner Success
Brandon Smith
US Vice President
Jacqui Maroun
Product Manager

What our customers say

Fast response and easy to use

“I'm surprised at how quick the response was. And how easy it is to use the app. I feel blessed to have this service from Samsung. Thank you!”

Munzhedzi M.
End-user
Professional staff and willing to help

“We have a long standing business relationship with AURA and find the Management and other staff very professional and willing to help. I would highly recommend them not just for there system but also the great working relationship with reliable management and all other staff members.”

Michael Simon
Customer
Really amazing service!

“Really amazing service! The response time was incredibly quick and the assistance was fantastic. I'm very impressed with how efficient everything was.”

Teboho T.
End-user
Highly recommend

“Great service delivery and quick response to enquiries. Would recommend them to anyone !!”

Jo-Anne Le Grange
Responder
First on the scene

“Honestly, outrageous service from you guys! Thank you. They were first on scene. Great services.”

Jurgen R.
End-user
Professional service

“Thank you for your excellent and professional service which you render.”

Schalk Schoombie
Responder
With me every step of the way

“Thanks a lot! You made me feel safe and I appreciate you being there every step of my way.”

Sello M.
End-user
High level of protection

“AURA helps secure our network towers with a high level of protection and service.”

Thulani Thulis
Customer
Ready to add verified
guard response to your business?
Become a partner and join the Dealer Programme or talk to our team.
Security responder approaching a building entrance with a marked response vehicle parked behind him.