Embedded safety & emergency response for financial services

Deliver real-world emergency response through embedded safety features—backed by a verified, compliant South Africa response network.

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Global SOS

Financial services operate in high-trust, high-risk environments

AURA enables banks, insurers, and fintech platforms to embed verified emergency response directly into on-demand digital journeys—without building or managing complex response infrastructure in order to create value-added services.

Turn digital financial products into services customers actually want

Safety as a value-added services for financial platforms must stand out by delivering real outcomes. AURA provides compliant, real-world emergency response through embedded safety features.

A centrally managed, trusted, and compliant response network built to deliver consistent national coverage at scale.
Supported by AURA’s cloud-based customer management technology.
API and white-label integrations that work seamlessly within your app or as a branded customer white-label experience.
AURA connects triggered alerts to on-the-ground response through a central control centre.
AURA verifies incidents and routes to the national responder network—reducing false alarms and improving real-world outcomes.
Purpose-built to be embedded as a value-added service—allowing for new revenue opportunities.

AURA in action–what high-trust financial platforms do differently

Making South Africa safer by ensuring emergency help is instant, trusted, and accessible.

On-demand panic trigger

Triggered instantly via a personal safety app, panic button or phone call. Companies ensure safety to individuals in their care.

24/7 operator assistance

When customers need help, they speak to a real person. AURA’s control centre calls, reassures, and dispatches the nearest responder within seconds.

Monitoring & reporting

Manage and prove the performance of your offering through real-time updates, reporting, and measurable outcomes.

Real-time emergency protection that works

AURA gives your business real-world protection you can activate, automatically.

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Medical response

In a medical crisis, every second matters. AURA focuses on the critical time factor by ensuring the fastest possible link to medical first responders.

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Security response

Providing vetted professionals and real-time tracking, committing to response times that are guaranteed to arrive faster than the industry standard.

Explore security protection

Key benefits for financial services industry

Verified emergency response coordinated by a 24/7 control centre

Increase reoccurring revenue per user through premium layers

Compliant responder network meeting financial services standards

Scale nationally without building response operations in-house

Strengthen brand stickiness through deeper product use

Maintain control with real-time reporting and visibility

Get started with AURA

With smart dispatching, a trusted national network, and seamless digital integrations, AURA empowers organisations to respond faster, stay informed, and protect what matters most.

No hardware. No friction. Just embedded safety

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No hardware. No friction. Just embedded safety

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What industry leaders say about us

AURA services businesses across multiple industries.

The app is exceptionally user-friendly, enabling staff to request help quickly and confidently. With an impressive 5-star average rating and a proven 94% nationwide coverage, Inresponse has demonstrated outstanding reliability and reach across the country.

Jeane-Philip Kearney

Facilities

AURA entered into an agreement with Uber to provide both drivers & customers with a way to request on demand private armed response, emergency management services and private medical response. This is achieved via an e-panic service which is embedded within the Uber application.

Kagiso Khaole

General Manager, Sub-Saharan Africa

AURA has been a trusted partner to Tracker for many years. Their technology and support strengthen our CareGuard and Sayf by Tracker solutions, helping us deliver on our purpose to care for and protect people and their things. We value the partnership and look forward to its continued growth.

Floyd Munetsi

Executive Associate to the CEO

OUTsurance was provided with a customer facing portal which gave a full audit trail of users actions as well as a vehicle to deliver detailed & customised reporting.

Danie Matthee

CEO

Throughout our engagement with AURA, we have found them to be professional, reliable, and responsive to our security requirements. Their personnel are well-trained, disciplined, and have consistently demonstrated a strong commitment to ensuring the safety and security of our premises and staff.

Blake Cross

Senior Manager, Security Operations

Partnering with AURA has enhanced the safety and reliability of Paycorp ATMs nationwide. Their rapid dispatch capability allows us to protect our customers and assets more proactively, with improved intervention success across 1000+ covered sites.

Villa Vicencio

Safety and Security Manager

AURA helps us extend security beyond the digital realm into our customers’ real lives. That commitment to physical safety is essential to our brand.

Justin Hume

CEO

AURA solved a deeply entrenched industry challenge with an innovative platform and fresh approach. Their hands-on, operationally knowledgeable team helped automate workflows and drive the cultural change needed to embed new processes seamlessly.

Philip Uys

General Manager Group Surveillance

Frequently asked questions

How does AURA connect with financial services platforms?

AURA integrates via APIs and white-label options, enabling emergency response and safety features to be embedded directly into banking, insurance, or fintech applications without disrupting existing workflows

Can AURA support customers across multiple regions?

Yes. AURA operates across multiple markets with centrally managed, locally compliant response networks, enabling consistent safety and emergency response coverage across regions.

How is emergency response managed once an alert is triggered?

When an alert is triggered, AURA’s control centre assesses the situation and dispatches the closest vetted responder in real time, providing a rapid, verified response rather than relying solely on digital alerts.

Can safety features be bundled into existing financial products?

Yes. Financial services providers often bundle safety and emergency response into existing products—such as premium accounts, insurance benefits, or loyalty offerings—to increase customer value and stand out.

Does AURA replace existing customer support or call centres?

No. AURA enhances existing customer support by offering real-world emergency response when incidents need escalation beyond digital systems. This is achieved through our manned 24/7 control room, which triages triggered alerts.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.