A security installer masterclass
The future of security isn't better alarms. It's guaranteed response.

In this free 20-minute masterclass, discover how leading security installers are using on-demand private security response to create more recurring revenue, stronger customer loyalty, and a competitive advantage in a changing market.

UK security camera installer fitting CCTV at a commercial property.
Is your business facing any of these?

If so...

This masterclass is for you.

Hardware margins continue to shrink.
Customers SOPs expect more than monitoring.
Police response times are becoming less predictable.
Competitors are offering "more complete" solutions.
Winning new business is getting harder.
Existing customers are asking, "Who actually comes?"
The police response gap is creating new opportunities

As police budget cuts grow, customers expect more than alarms—they want a response. Installers who meet this protect more properties and build stronger businesses.

94–99% of police alarm dispatches are to false alarms, driving many cities to adopt verified response policies.
In the UK, police only respond to confirmed alarm activations, and any system that generates repeated false alarms has its police response withdrawn entirely — leaving keyholding or private response as the only option.
Businesses increasingly value guaranteed response and proof of attendance, creating demand for response-enabled security services beyond traditional monitoring.
On-demand guard response acts as a strong deterrent, quickly addressing situations and leading to a significant amount of risk to properties.
Security guard arriving on site at a commercial property.
AURA helps security installers close the growing gap between an alarm and real-world response

By connecting existing alarm and monitoring services to a nationwide network of SIA-licensed private security response, AURA gives customers confidence that someone will actually arrive—while helping installers create more recurring monthly revenue, strengthen loyalty and deliver a more complete security service without new vehicles, hires or operational overheads.

A security installer masterclass
What the masterclass covers
Watch the masterclass
1
Why the traditional installer model is changing and what top installers are doing.
2
Why rapid guard response is the next major service.
3
How installers create new RMR without building a bigger operations team.
4
How to launch using your existing monitoring workflows.
Meet your hosts
James Wilson
UK Head of Customer Growth
Adrian Meredith
UK Commercial Director
Jacqui Maroun
Product Manager

What our customers say

Consistently helpful service

"We have been using AURA for some time, and they have always been very helpful. The guards sent to our sites have been very responsive, which has meant fewer call-outs for my staff and me during non-working hours. It's a great setup, and they are always open to feedback too, which helps."

Emma Tween
Customer
Amazing response time

“A really good product — amazing how quickly help arrived.”

Tony W.
End-user
Real peace of mind

"AURA has been outstanding. Their rapid response service is fast, reliable, and gives peace of mind. Every interaction has been professional, and their real‑time visibility and communication make a difference. They take safety and customer service seriously. I recommend AURA to anyone looking for a security partner."

John Love
Customer
Immediate and reassuring

“Super-fast service. The response was immediate and reassuring. “

Naveed G.
End-user
Reliable service and a user-friendly portal

"We have used AURA for a good few years, and they have always provided a reliable service, whether it be response or keyholding. The changes they have made make the portal even more user-friendly. The team is really good at sorting out queries in a short time."

Anna Callaghan
Customer
Exceptional experience

"I had an exceptional experience becoming a network partner with AURA. The process was smooth, professional, and highly supportive. The team at AURA demonstrated great dedication to building strong partnerships and provided excellent service."

Noel N.
End-user
An excellent alternative

"They offer great customer service and useful services. I would recommend AURA to people looking for alternative keyholding and response services!"

Honor Cave-Toye
Customer
Technologically advanced companies

"One of the best technologically advanced companies in SA, makes our life as Responders and companies easier."

Noel N.
End-user
Ready to add rapid
security response to your business?
Become a partner and join the Installer Programme or talk to our team.
Security responder approaching a building entrance with a marked response vehicle parked behind him.