Embedded safety & emergency response for financial services

Deliver real-world emergency response through embedded safety features—backed by a verified, compliant UK responder network.

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Financial services operate in high-trust, high-risk environments

AURA enables banks, insurers, and fintech platforms to embed verified emergency response directly into on-demand digital journeys—without building or managing complex response infrastructure in order to create value-added services.

Turn digital financial products into services customers actually want

Safety as a value-added services for financial platforms must stand out by delivering real outcomes. AURA provides compliant, real-world emergency response through embedded safety features.

A centrally managed, trusted, and compliant response network built to deliver consistent national coverage at scale.
Supported by AURA’s cloud-based customer management technology.
API and white-label integrations that work seamlessly within your app or as a branded customer white-label experience.
AURA connects triggered alerts to on-the-ground response through a central control centre.
AURA verifies incidents and routes to the national responder network—reducing false alarms and improving real-world outcomes.
Purpose-built to be embedded as a value-added service—allowing for new revenue opportunities.

AURA in action–what high-trust financial platforms do differently

Making South Africa safer by ensuring emergency help is instant, trusted, and accessible.

On-demand panic trigger

Triggered instantly via a personal safety app, panic button or phone call. Companies ensure safety to individuals in their care.

24/7 operator assistance

When customers need help, they speak to a real person. AURA’s control centre calls, reassures, and dispatches the nearest responder within seconds.

Monitoring & reporting

Manage and prove the performance of your offering through real-time updates, reporting, and measurable outcomes.

Real-time emergency protection that works

AURA gives your business real-world protection you can activate, automatically.

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Medical response

In a medical crisis, every second matters. AURA focuses on the critical time factor by ensuring the fastest possible link to medical first responders.

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Security response

Providing vetted professionals and real-time tracking, committing to response times that are guaranteed to arrive faster than the industry standard.

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Key benefits for financial services industry

Verified emergency response coordinated by a 24/7 control centre

Increase reoccurring revenue per user through premium layers

Compliant responder network meeting financial services standards

Scale nationally without building response operations in-house

Strengthen brand stickiness through deeper product use

Maintain control with real-time reporting and visibility

Get started with AURA

With smart dispatching, a trusted national network, and seamless digital integrations, AURA empowers organisations to respond faster, stay informed, and protect what matters most.

No hardware. No friction. Just embedded safety

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No hardware. No friction. Just embedded safety

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What industry leaders say about us

AURA services businesses across multiple industries.

It’s been refreshing to work with AURA. The communication has been great but what’s been even better is the expansion and development of the system and service across the UK. SSTAR Group now use AURA for 80% of live sites ranging across the UK and this is continuing to grow.

Clint Faulkner

Sales Director

When rapid response is crucial, AURA consistently delivers, with significantly faster response times than other large networks we've used. Both our controllers and customers are extremely satisfied with the service. In our experience, AURA is undoubtedly the best guard response service available.

Robert Dovey

DSOC

We have been extremely happy with the service from AURA. Our control room has found using their platform very user-friendly, with the added benefit of being able to have an ETA for the response drivers. This improvement has significantly enhanced the operational support for our clients.

Neil Jones

Director

Frequently asked questions

How does AURA connect with financial services platforms?

AURA integrates via APIs and white-label options, enabling emergency response and safety features to be embedded directly into banking, insurance, or fintech applications without disrupting existing workflows

Can AURA support customers across multiple regions?

Yes. AURA operates across multiple markets with centrally managed, locally compliant response networks, enabling consistent safety and emergency response coverage across regions.

How is emergency response managed once an alert is triggered?

When an alert is triggered, AURA’s control centre assesses the situation and dispatches the closest vetted responder in real time, providing a rapid, verified response rather than relying solely on digital alerts.

Can safety features be bundled into existing financial products?

Yes. Financial services providers often bundle safety and emergency response into existing products—such as premium accounts, insurance benefits, or loyalty offerings—to increase customer value and stand out.

Does AURA replace existing customer support or call centres?

No. AURA enhances existing customer support by offering real-world emergency response when incidents need escalation beyond digital systems. This is achieved through our manned 24/7 control room, which triages triggered alerts.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.

Does AURA support multi-region coverage under one agreement?

AURA delivers tiered geographic coverage to match your users' needs:

Core services: Provides our full tech-enabled, on-demand and scheduled dispatch to the closest vetted private security, medical and roadside assistance responders. This is ideal for core customer bases and staff in our highly operational markets: South Africa, United Kingdom, Kenya, and major cities in the United States.
Global emergency services: AURA provides a comprehensive global coverage service through their "Global 911" offering that instantly connects users to available local service providers (public emergency/police services) in regions where our core, private response network is not yet fully active.