AURA, the leading safety network delivering on-the-ground security response through a network of private security responders and smart, easy-to-use technology, today announced the launch of its new Installer & Dealer Program, giving security installers, dealers, and systems integrators a simple way to expand their service offering and unlock recurring revenue by adding on-demand physical response to the sites they already protect.
Designed to complement existing alarm, CCTV, and monitoring services, the program allows partners to offer clients a more complete security solution while creating an additional recurring monthly revenue opportunity, without investing in response vehicles, employing guards, or building their own operational infrastructure.
As demand grows for security solutions that extend beyond detection, installers and dealers are increasingly looking for ways to deliver greater value to customers while developing more predictable recurring revenue streams. AURA's Installer & Dealer Program has been built to help partners achieve both.
Through the program, partners gain access to AURA's technology platform and responder network. This means that when an alarm is triggered, the nearest vetted responder in AURA’s network is automatically dispatched to the location, with average response times of under 20 minutes. The service works alongside existing alarm systems, CCTV installations, monitoring centers, and central stations, allowing businesses to integrate on-demand response into their current operations without changing the technologies they already use.
The program also includes a mobile-first site activation tool, allowing technicians to capture site information, including access instructions, key contacts, and site-specific risks, during installation, helping ensure response information is available whenever an incident occurs.
Partners purchase the service at a fixed rate per site per month, allowing a flexible markup for wholesale pricing and meaning partners can determine their own customer pricing. This allows them to build recurring service revenue while AURA manages the technology platform, responder dispatch, and its network of vetted response providers.
To support the launch, AURA is hosting an Installer & Dealer Masterclass, providing an in-depth introduction to the program, how it works, the commercial opportunity for partners and the steps required to get started. The online session is designed for security installers, dealers, systems integrators, and monitoring providers interested in expanding their service offering with on-demand response.
Interested businesses can watch the Masterclass and learn more about joining the AURA Installer & Dealer Program here.
"Security installers and dealers have spent years helping customers improve detection through alarms, cameras, and monitoring," said David Myers, President of AURA US. "The next opportunity is helping customers close the gap between detection and response. Our Security Installer & Dealer Program enables partners to offer trusted physical response as part of their existing services, creating an additional recurring revenue opportunity without adding operational complexity."
Warren Myers, AURA’s co-founder and CEO, added that "as AURA continues to expand across the United States, partnerships with security installers, dealers, and integrators will play an increasingly important role in scaling access to on-demand response."
"Our goal is to work alongside the existing security ecosystem, enabling businesses to offer a comprehensive solution while leveraging AURA’s technology and responder network. The Installer & Dealer Program represents an important step in building a more connected, responsive security infrastructure."
AURA is a leading safety network that delivers on-the-ground security response through a network of private security responders, powered by smart, easy-to-use technology. Designed for rapid intervention, visibility, and accountability, AURA helps ensure every incident is actively managed from start to finish. The result is a stronger security offering, better customer retention, and new recurring revenue without added overhead.
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