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618 lives saved
Based on callouts for ABC-related emergencies and weapon-related security incidents
4.8/5
Average customer rating across real emergency incidents
1 minute 42 seconds
Fastest response time on record with average response time of 7 minutes
Namola
Namola is a South African personal safety app that connects people to emergency help at the press of a button. Alongside private armed and medical response, the app offers everyday safety features such as family tracking and location alerts.
Industry:
Personal safety app
AURA solution:
AURA people protect
Reach:
+700,000 downloads in South Africa
Table of contents
Overview:
From app to action
Challenge:
National coverage without becoming a security business
Solution:
Live GPS dispatch through AURA's national network
Results:
Turning the promise of safety into proof
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Overview
From app to action
Namola had built a trusted consumer safety brand around a simple idea: when someone feels unsafe or faces an emergency, getting help should be easy.
But receiving an alert is only one part of the experience. To deliver meaningful protection, Namola also needed a way to get physical help to a customer quickly—wherever they happened to be.
Building that capability internally would have meant creating and managing a national security and medical response operation alongside its technology business.
By partnering with AURA, Namola gained access to an established nationwide response network through a single platform.
That allowed Namola to focus on its product and customers while AURA powered the physical response infrastructure behind the service.
"AURA gave Namola a national responder network on day one, which turned a safety app into a service that actually shows up."
Angus Henderson
Managing Director at Namola
Challenge
National coverage without becoming a security business
Namola needed a response partner that could match the ambition of its consumer product with something physical — a network capable of reaching any user, anywhere in the country, at any hour, without Namola having to build that capability itself.
The service needed to:
- Dispatch help based on a customer’s live GPS location
- Provide private armed and medical response through one experience
- Operate 24/7 across South Africa
- Work across major cities, smaller towns and while customers were travelling
- Provide a clear escalation path when private response was unavailable
- Deliver a consistent experience without Namola managing multiple response providers itself
For Namola, the goal was not to become a security company. It was to give customers dependable access to physical help while remaining focused on building a great safety product.
"The challenge was simple: when someone presses the button, somebody has to actually arrive, anywhere in the country, at any hour."
Angus Henderson
Managing Director at Namola
Solution
Live GPS dispatch through AURA's national network
When a Namola user triggers a panic, their live GPS location is captured and the incident routes to AURA's 24/7 coordination centre. The nearest available responder is dispatched immediately, and AURA's operators manage the incident through to resolution. If no private responder is available, AURA escalates to public emergency services while continuing to coordinate.
For the user, that means no explaining where they are, no waiting on hold, and no wondering whether anyone is coming. For Namola, it means one product that works the same in Sandton as it does in Hazyview.
Through AURA, Namola customers gained access to:
- Private armed response dispatched to a GPS location, not a fixed address
- Private medical response, available the same way
- Coverage across all nine provinces
- Escalation to public emergency services when needed
- Cover that travels with the user — to work, on the school run, on the road, on holiday
"For the customer, that means no explaining where you are, no waiting on hold, and no wondering whether anyone is coming. For Namola, it means one product that works the same in Sandton as it does in Hazyview."
Angus Henderson
Managing Director at Namola
Results
Turning the promise of safety into proof
Namola's response network has translated into measurable outcomes, for individual users and for the business:
- 618 lives saved — based on medical and armed-response dispatches to date.
- 4.8/5 average rating — across real emergency incidents Namola has responded to.
- 1 minute 42 seconds — fastest armed-response time on record, with medical close behind at 3 minutes 6 seconds.
- 7 minutes — average nationwide response time; because people trust that help will come, they use the app rather than hesitating, and add family members to their account rather than leaving them off it.
- Democratising access to fast emergency response — with plans from R59 a month, Namola is making private armed and medical response more accessible to South Africans.
- Growing international demand — increasing uptake from visitors to South Africa has led to a dedicated visitor rate, with airline and travel-agent distribution partnerships in development.
Namola user story: Emergency medical assistance
"My husband had a heart attack one evening after 23:00. I immediately used the Namola app and was immediately phoned back and sent an ambulance. My husband was in the angiogram theatre within 3 hours of the onset of symptoms. I believe Namola's excellent service saved his life, and we will forever be grateful."
Need a national response network behind your product?
AURA enables businesses like Namola to embed nationwide armed and medical response into their offering, helping them deliver emergency assistance at scale, without building their own response network.
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