AURA, a life saving technology platform making emergency response services more accessible and affordable, today announces the appointment of Sareesha Naidoo as Global Operations Director.
In her new role, Beharilal Naidoo will lead AURA’s global operations function, with a focus on building scalable, intelligent systems that support the company’s rapid international growth. She will oversee the alignment of people, processes, and technology across markets, strengthening execution as AURA continues to expand rapidly across Africa, the United Kingdom, and the United States.
Beharilal Naidoo brings extensive experience in leading and scaling complex operations, with a background spanning education, audit, finance, and large-scale data operations. She has held senior leadership roles managing global teams, with a strong focus on operational design, efficiency, and data-led decision-making.
At AURA, she will focus on simplifying global operations, while leveraging data and technology to improve decision-making and unlock capacity within teams. Her appointment reflects AURA’s continued investment in operational excellence as it scales its real-time emergency response network globally.
Commenting on her appointment, Sareesha Beharilal Naidoo said, “for me, strong operations is not just about efficiency, it’s about thinking strategically to create an environment where people feel empowered, supported, and able to thrive.”
“What drew me to AURA is its purpose: the mission of making the world a safer place resonates deeply with me. It’s rare to work on something that combines innovation, scale, people, and real societal impact. I’m excited to add value to AURA’s mission by using technology to remove unnecessary friction and complexity, enabling teams to focus on their life-saving work.”
Warren Myers, co-founder and CEO of AURA, added, “as AURA continues to scale globally, operational excellence is mission-critical. Sareesha brings a rare combination of strategic thinking, deep operational expertise, and a wealth of invaluable experience.”
“Her ability to build structure in complexity and scale high-performing teams makes her an exceptional fit for this next stage of AURA’s growth.”
AURA was born in 2017 out of the critical need to make private emergency and security response services more accessible and affordable. As a result, AURA has created South Africa’s largest response network of over 3000 security and medical responders. Regardless of income brackets South Africans can now access security and medical response services instantly using a connected device. AURA integrates smart and scalable technology into existing customer portals, for instance, using API integration, WhatsApp, customised apps, or various IoT devices. Consequently, users are now able to offer their staff and customers instant emergency assistance as a free or paid for value-added service.
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