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People Protection
Grow revenue
Fintech Remittance: VAS Buyer's Guide
A practical guide for fintech leaders in South Africa on choosing value-added services that build trust, retention, and defensible growth.
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About the guide
In a commoditised remittance market, fees, speed, and coverage are no longer enough to win long-term loyalty. Fintech leaders need value-added services that build trust, improve retention, and create new revenue — without adding operational complexity.
Your blueprint for VAS-led growth in South African fintech
This guide explores how fintechs can evaluate VAS opportunities more effectively, why generic rewards are easy to copy, and why protection-based services such as personal safety and emergency response can create stronger emotional trust with customers.
01
How safety VAS helps your brand stand out
Understand why fees, speed, and coverage are no longer enough to create meaningful differentiation in South Africa’s fintech remittance market — and why leadership teams are turning to VAS as a strategic growth lever.
02
How VAS can build everyday trust and retention
See why personal safety, protection, and emergency response can create stronger emotional value than generic add-ons such as discounts, airtime, or rewards.
03
How protection-based VAS unlocks new revenue
Learn how safety-led services can support premium tiers, subscriptions, and bundled offerings by giving customers a high-value service they are willing to pay for.
04
How protection-based VAS can support growth
Understand why real-world emergency response is more defensible than traditional VAS options — because it requires 24/7 availability, response infrastructure, operational readiness, and trusted responder networks.
Customer stories
How OUTsurance saved +148 lives in one year with embedded emergency response powered by AURA
By embedding Panic Assistance into its app, OUTsurance extended its customer promise beyond insurance into real-time emergency support—creating additional customer value while opening up new revenue opportunities.
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How StarFM Group saved 45% of controller time with AURA’s rapid response technology
StarFM Group partnered with AURA to improve how its control room manages security response across a growing portfolio of sites in the UK. Using the AURA Cloud Portal, the team can dispatch rapid response, track incidents, and keep customers informed with clearer updates and digital reporting.
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How Tracker scaled CareGuard into a revenue-driving VAS with 90K+ users
Tracker partnered with AURA to expand beyond stolen vehicle recovery into private security and medical response. With CareGuard, customers can access help in seconds through a simple app—bringing safety directly into people’s everyday lives.
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