Emergency response for handheld devices
Embed real-world safety into every device
AURA helps brands embed nationwide armed and medical response directly into handheld devices – from consumer handsets to payment and merchant terminals — turning native panic triggers into real-world assistance when it matters most.
Don’t just alert a contact.
Embed a responder network.
When a user is in danger, they do not need a feature that depends on an app being open, a contact answering, or a call centre routing the request. They need a fast, native way to trigger real help.
01
The trust gap
If a user triggers an emergency alert during a hijacking, assault, or medical emergency and no one physically arrives, your brand might carry the reputational damage.
02
The feature trap
Without a professional response network behind the trigger, the feature becomes a weak promise instead of a strong reason to choose your product.
02
The margin problem
Device margins are under pressure. Brands that fail to layer in valuable services miss the opportunity to create recurring revenue beyond the original hardware sale.
The infrastructure behind embedded safety
AURA acts as the physical response layer behind your digital safety experience. Whether the device is used by a consumer, merchant, driver, agent, or field-based worker, AURA helps turn a moment of danger into a coordinated real-world response.
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Nationwide coverage at speed
Instant access to a vetted national network of private security, medical, and roadside partners—ready to respond wherever your customers are.
Book a demo
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Smart technology
From custom API integrations to white-label app, enable instant SOS, tracking, and real-time response.
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One-tap panic activation
In a stressful moment, users can trigger help instantly with a single tap—sending their location and incident details directly to the control room for fast reliable response.
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Intelligent dispatch
Tech-enabled emergency dispatch system connects the closest available responder from the network, reducing response times by up to 60%.
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24/7 control room
Human-in-the-loop verification helps eliminate false alarms and ensures incidents are managed calmly and effectively.
Real-time data & reporting
Transparent reporting on incident activity and outcomes—giving customers clear insight into impact, performance, and customer value.
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From integration to additional revenue stream
As a tech-enabled response-as-a-service, AURA can serve as a scalable, differentiated revenue driver.
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Monetise and grow
Turn your security offering into a commercial advantage—embed safety as a differentiator that wins deals, or offer tiered, value-added services to boost revenue.
How it works
How embedding AURA protects your users in the real world
01
Panic triggered
A user triggers an emergency alert which is sent directly to AURA.
02
Alert dispatch
Location-based responder matching in seconds.
03
Responder dispatched
The closest response partner is instantly dispatched.
04
Responder arrives
A vetted responder arrives on site to provide assistance.
How embedded safety pays off
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“AURA helps us extend security beyond the digital realm into our customers’ real lives. That commitment to physical safety is essential to our brand.”
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Justin Hume
CEO of Samsung Mobile
FAQs
Everything you need to know about on-demand emergency response.
How does AURA complement our existing monitoring?
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Is the network compliant with state regulations?
Can we protect our field technicians?
What is the impact on our Total Cost of Ownership (TCO)?
Can AURA be embedded as a branded feature?
Do device manufacturers need to manage the response network themselves?
Can embedded safety create new revenue opportunities?
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