By including AURA, you transition from a discretionary wellness pitch to an essential risk management solution. This allows your sales team to move your product from the HR perk budget to the much more resilient operational security and occupational health budgets, which are rarely cut.

No. AURA provides the entire response infrastructure. We handle the vetting of all 1,500+ response units, the 24/7 control room, and the on-the-ground dispatch. Your team focuses on the user experience; we handle the physical operational complexity.

Wellness app engagement often decays after the first 30 days. However, the need for safety in South Africa is constant. An SOS button ensures your app stays on the user's home screen as a critical utility, maintaining high perceived value for the HR Director even during months when the user isn't engaging with wellness content.

Absolutely. Our API is designed to be "invisible." Your users stay within your ecosystem, hitting your branded SOS button, while our global-standard response network works silently in the background. This reinforces your brand as the "all-in-one" hero for the employee.

Yes. We aggregate the largest network of private security and medical responders in the country. Whether your client's employees are in major metros like Sandton and Umhlanga or in more remote areas, they are never more than a few minutes away from professional help.

Yes. In South Africa, "Duty of Care" is a major board-level priority. When an HR Director can provide a tool that protects an employee’s life during a hijacking or medical emergency, it creates an emotional "stickiness" that a standard wellness app simply cannot match.

Users can trigger an emergency alert via your app. AURA’s technology uses GPS and pre-registered home address data to dispatch the nearest armed responder directly to their location, whether they are at home or on the road.